Knowledge Base

What is SEO

Search Engine Optimization

SEO, or search engine optimization, is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). There are two main types of SEO: on-page SEO and off-page SEO.

• On-page SEO involves optimizing the content and structure of a website to make it more search engine friendly. This includes optimizing keywords, meta tags, titles, images, and other on-page elements that search engines use to determine the relevance of a webpage.
• Off-page SEO, on the other hand, involves optimizing factors that are external to the website itself, such as backlinks, social media, and other external signals. Backlinks are links from other websites to your site, and are an important factor in determining your site's authority and relevance.

SEO is critical for any website that wants to rank well on search engines and drive organic traffic to its pages. By implementing both on-page and off-page SEO techniques, website owners can improve their website's relevance, authority, and overall ranking on SERPs. Creating high-quality SEO content is also an important part of this process, as it helps to attract and engage users, while also satisfying search engine algorithms.